What is Social Media?

Social media is something that happens based on the Internet and functions as a medium where people can quickly communicate their personal information, pictures, documents, videos, etc. Social media platforms are web-based and can be accessed using a computer, tablet or mobile phone using software or applications. Social media is present in America and Europe, Asian countries report the highest number of surfers on social media networks. By October 2021, more than 4.5 billion people are using social media.

In the early days, social media was mainly used to communicate with friends and family. Nearly 90% of people between the ages of 18 and 29 use at least one form of social media. Its power is so much that even between countries, it has become possible to exchange information in seconds through social media. With the development of social media, this started to connect to the business sector. Today, Social media has become the best medium to engage people in certain businesses.

Use of social media.

There are positive aspects of social media. But they can be addictive if overused. Sometimes it contributes to competitiveness, carelessness, stress and jealousy. Some people also use social media as a medium to share things that are wrong and misleading the society. But it is not ethical.

Different people navigate different social medias. For example, many people use Facebook, WhatsApp and Instagram to share their personal life. But twitter, LinkedIn etc. are used for professional level work. 2022 Monthly social media users are as follows.

1. Facebook has 2.936 billion.

2. YouTube’s potential advertising reach is 2.476 billion.

3. WhatsApp has at least 2 billion.

4. Instagram’s potential advertising reach is 1.440 billion.

5. WeChat has 1.288 billion.

6. TikTok ads reach 1.02 billion.

7. Telegram has 700 million


Top 10 social media apps.

The top 10 social media apps are Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn, YouTube, Snapchat, Reddit and Clubhouse.

Most popular social media.

Among all social media, Facebook takes the lead. The reason is that most people are using it now. Since Facebook has 2.936 billion users, it is known as the best medium to share messages with the society. Today, Facebook is being used more for business purposes than for personal use. Because, it has more users and is a good medium to get engagement.Mark Zuckerberg, the founder of Facebook, is working hard to bring it to a new level.